Corporate Strategic Consulting

Challenges and Opportunities

The purpose of formulating company strategy is to enable the enterprise to achieve and maintain outstanding overall performance and returns. By developing a series of company strategies and business portfolio strategies, we help clients gain a strategic vision for their enterprise.

This is the core responsibility of the management and revolves around a series of important activities, such as defining and improving the company's vision, to strategic performance evaluation and management.

The strategic team of Baohe Consulting, through our unique EverCORETM company strategic management model (with intellectual property rights), can effectively help clients solve the most complex and difficult problems their companies face, clarify development directions, ideas, and pathways. This enables customers to achieve and maintain excellent overall performance and returns.

Content of Consulting Services

To achieve this goal, in the company's strategic consulting service module, our scope of cooperation with clients includes:

• Define and clarify the corporate vision and mission;
• Clarify the formulation of enterprise development goals;
• Market and competitive positioning;
• Industry analysis and competitor research;
• Basic enterprise design and resource allocation;
• Portfolio and restructuring;
• Strategic performance evaluation and management;
• Design the connection between strategic planning and operational management processes;
• Business direction adjustment and business restructuring.

Consultation Cases

Background

The customer is one of the largest automobile manufacturers in China. This client has several automotive subsidiaries, each with different business models and very successful. Baohe Consulting was invited to conduct category analysis for the client and evaluate the sales and marketing capabilities of all subsidiaries, in order to establish a foundation for developing new strategies for the entire organization.

Method

The Baohe Consulting team conducted a large-scale market research covering 15 cities and 8000 data points, with the aim of obtaining consumer insights for category analysis. Our team conducted extensive internal and external interviews to assess capabilities in order to identify key factors for successful sales and marketing in the automotive industry. We conducted in-depth interviews and thorough desk research with customer sales and marketing managers, sales team members, distributors, competitors, and other personnel on key influencing factors in the industry.

Influence and Value Creation

We have developed a comprehensive new strategic plan and reported it to the client's senior management and board members. The company leadership has adopted the new direction we recommended. The plan we proposed has now become the foundation for the customer's efforts to consolidate their leading position in China's most important market - the mid size car market.